steve madden
Speculative Campaign Design, 2026
about
An editorial campaign concept for Steve Madden's Calico Mesh shoe, using AI-generated imagery to create a tropical summer narrative inspired by a Dominican Republic vacation. The campaign highlights the shoe as a summer essential through bold visuals and minimal, fashion-forward messaging.
overview
A vacation-inspired campaign that positions the Calico Mesh as the go-to shoe for effortless summer style. Process includes creating AI-generated lifestyle imagery and pairing it with clean layouts and bold messaging to tell a cohesive brand story.
InDesign
Photoshop
ChatGPT
email newsletter
website banner
PAID ADVERTISMENT
