SERVED IN SKIMS

Mobile Activation, 2025

about

I designed this SKIMS airstream to celebrate every shade of confidence, aligning with the brand’s core mission. Using my skills in branding and experiential design, I developed a campaign that transforms a simple activation into an immersive expression of lifestyle, creating a moment that feels personal and uplifting.

overview

For this project I wanted to come up with a campaign that pushed the narrative of SKIMS being a lifestyle brand. I was able to do that with this mobile SKIMS activation that offers iced drinks in a range of shades inspired by the brand’s color palette, celebrating confidence, inclusivity, and everyday empowerment in an on-the-go lifestyle experience.

Illustrator

Photoshop

Sketchup

Rhino 3D

THE PROCESS

From detailed sketches to floor plan development, each part of my design process comes with strategic thinking.

INSPiration

visitor journey & Floor Plan

Activation Elements

sketches

The mood for ‘Served in SKIMS’ uses shades of beige and brown to show the brand’s inclusive style. It highlights simple and comfortable looks that feel like everyday luxury.

Guests spot the SKIMS truck and a large cup pouring shades of SKIMS. They are then greeted by ambassadors who share the inclusive message. They choose drinks, write affirmations celebrating diversity, and share their experience using #ServedInSkims.