Topicals dinner
Brand Dinner Activation, 2025
about
This activation taps into today’s cultural shift toward authenticity and holistic wellness, where beauty is redefined by transparency, nourishment, and real connection rather than perfection. “Feed Your Skin, Nourish Your Mind” is a wellness dinner that brings Topicals’ message of transparency and self-care to life by linking what we feed our bodies to what we feed our skin. With ingredient-inspired dishes and real conversations about wellness, the experience turns Topicals’ values into a shared, sensory moment that builds community.
overview
This intimate dinner experience brings together Topicals’ dermatologist ambassadors and guests to explore the science behind skincare in a warm, community-driven setting. The event focuses on nourishing the skin, body, and mind, while building a deeper emotional connection to the Topicals brand.
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THE PROCESS
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VISITOR JOURNEY
E-INVITE: Guests receive a virtual invite
ARRIVAL & WELCOME: Dermatologist ambassadors greet guests and introduce the theme.
LAB BAR: Guests get mocktails from lab-style ingredient infusers.
SEATING & MENU: Guests choose dishes from mini dermatologist-inspired clipboard menus.
DINING: Petri dish–style plates showcase dishes tied to skin-nourishing ingredients.
PRODUCT DISPLAY: Guests can try Topicals products with personalized guidance from dermatologist brand ambassadors.
GIVEAWAY: Topicals flask-style dispenser filled with the choice of the visitor’s favorite facial product.
