hvmoca rebrand
Brand Identity, 2025
about
I reimagined the visual identity by drawing inspiration from topographic maps and the city's highest elevation points. Creating a system of supporting graphics that reflect its landscape and creative spirit.
overview
I designed this rebrand by modernizing the Hudson Valley MOCA logo and simplifying its form by introducing dynamic typography that evokes movement and energy. The new icon, rooted in the city’s topography, has a single blue dot to represent both location and artistic fluidity. This connects it to the cities identity as the artist district.
Illustrator
Photoshop
