salt & stone

UGC Video & Motion Design, 2026

Self-Initiated Project

about

This social video I created uses natural textures, movement, and product-focused storytelling to capture the brand’s minimal and coastal-inspired identity. While my partner captured the original footage, I developed the video edit, pacing, transitions, and stop-motion element, including hand-cut paper pieces that transform into the product silhouette. The final edit brings together UGC-style footage and a tactile motion treatment to create a piece that feels both organic and intentional.

overview

A short-form UGC concept created to showcase Salt & Stone’s Discovery Mini Set through a natural, sensory-driven visual story. The video combines lifestyle product footage with a handmade paper-cut stop-motion transition to create a tactile moment that reflects the brand’s connection to nature and understated aesthetic. 

  • Illustrator

  • Photoshop

  • Canva Video

PROCESS PHOTOS