vanta spritS
2026 Speculative Project Brand Identity & Packaging
about
Vanta Sprits reinterprets traditional cocktail branding through an unexpected blend of science and nature. The unconventional spelling of Sprits adds a distinctive twist to a familiar cocktail category, reflecting the brand’s playful identity and its approach to reimagining the spritz experience.
overview
The Vanta Sprits logo began with the molecular structure of Vantablack, using its distinctive clustered geometry as the foundation for the mark. I reduced and simplified the structure into a more recognizable, organic form, then refined the shape to resemble a berry, connecting the scientific inspiration behind “Vanta” with the fruit-forward character of a spritz.
Illustrator
Photoshop
