about-face x crocs

Smear Campaign Concept & Design, 2026

overview

“Face to Toe” is a self-initiated speculative campaign exploring a beauty and fashion collaboration between About-Face and Crocs. Built around the tagline “Your feet called. They want a full face too.” I created this project to showcase my skills in beauty-focused design, art direction, campaign development, photography, and digital design.

about

The campaign combines beauty editorial photography, bold color, playful typography, and product-focused visuals to create a cohesive campaign across multiple platforms.

Process

I started by researching both brands and exploring how their visual identities could come together. From there, I developed the concept, tagline, visual direction, and campaign assets, translating the idea across email, social media, and digital layouts. The goal was to create a campaign that felt playful, editorial, and beauty-industry relevant while showcasing my ability to take a concept from idea to execution.

Illustrator
Photoshop
Indesign
Gemini

“Your face gets the glam. Your feet want in. Meet the About-Face x Crocs drop, bold, colorful, unapologetically extra. Consider this your sign to make every step a statement.”

Campaign Statement

Email design

social media & visuals

Website Homepage & Campaign Logo

The campaign logo combines the About-Face and Crocs visual identities into one playful mark. I adapted their recognizable wordmarks with a bold, layered treatment to reflect the campaign’s beauty-meets-fashion concept